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The corporate usually refers to their General Manager as the CEO just as an example.

The General Manager holds different positions in accordance with the type of business they are responsible for in accordance with the duties that are specific to that company. The General Manager may also be working under the title of Chief Executive Officer (CEO).The General Manager oversees the firms marketing and sales functions.The General Manager manages both the revenue and cost elements of a company’s statement.A General Manager may be responsible for one area or for the whole business if it is small enough. The General Manager has broad, overall responsibility for a business or organization.